Who I am
I translate complex data into clear, actionable insights that drive smarter decision-making.
My journey began in analytics and naturally evolved into a deep interest in human behavior—understanding not just the what of data, but the why behind every interaction.
I bridge the gap between technical performance and the human journey, turning patterns and conversions into a cohesive strategy.
I believe the most powerful solutions emerge at the intersection of data, strategy, and human understanding.
When faced with complexity, I focus on finding direction through structure, patterns, and purposeful insight.
Core Skills
Technical Expertise & Capabilities
SQL Relational Database Design & Complex Queries
Python Data Wrangling, Analysis & Scripting Automation
Excel Complex Modeling, VBA & Business Worksheets
Power BI Star Schema Modeling & Interactive Dashboard Design
Experience
Professional Career Timeline
- Completed a 120-hour intensive internship program focused on data-driven business intelligence and analytical methodologies.
- Successfully delivered 3+ end-to-end analytical projects, utilizing Excel, Power BI, Python, and SQL to transform raw data into strategic insights.
- Collaborated within a professional team to refine analytical models and presented findings through technical presentations.
- Demonstrated a strong balance between technical analysis and business logic, providing meaningful recommendations for decision making.
- Orchestrated and optimized multiple high-conversion performance marketing campaigns, achieving a +250% increase in revenue.
- Engineered content strategy, resulting in the production of 30+ custom designs and creative reels tailored for maximum engagement.
- Bridged the gap between media buying and creative execution by developing strategic content that directly aligns with performance goals.
- Currently spearheading the strategic planning and creative assets preparation for an upcoming large-scale website launch campaign.
- Completed a 400-hour intensive digital marketing program, specializing in advanced social media marketing and data-driven strategy.
- Developed comprehensive SOSTAC® marketing plans and content strategies for multiple brands to drive brand awareness.
- Executed multi-platform media buying strategies, including campaign management across Meta, TikTok, and LinkedIn.
- Implemented SEO best practices and spearheaded a strategic marketing project for the hardware sector.
- Spearheaded the digital transformation of a 5-year legacy dataset, migrating manual records into a structured Excel database.
- Architected and implemented a robust Star Schema data model in Power BI, transforming raw operational data into interactive dashboards.
- Conducted deep-dive analysis into subscriptions, uncovering that aggressive cost-cutting measures were suppressing growth.
- Delivered data-driven strategic recommendations that pivoted business operations, resulting in a +25% increase in annual sales.
- Conducted competitor benchmarking, performing deep-dive analysis into social media performance and digital presence.
- Executed SWOT analysis for key market players, identifying strengths, weaknesses, and core marketing tactics.
- Quantified audience engagement metrics across platforms, providing comparative insights into competitor reach.
- Developed a comprehensive ranking system and strategic roadmap establishing performance benchmarks.